An alternative definition suggests that "Coaching" should be a three-way partnership (between the coach, the client and the client's company) in which the three parties establish the objectives to be achieved, the path of progression through the learning programme, the work agenda, and the way they will assess the extent to which results have been achieved. This work can be carried out by direct contact, by telephone, by e-mail, or by a combination of these three means of delivery.
Coaching is much more than a management tool - it is a way of life and a way of doing things on a daily basis, which makes it an effective tool in managing businesses and of incalculable value in personal development.